October 5 2012
It is generally assumed that minds are made up on Obamacare. Heather Higgins and Hadley Heath, however, say in today's Wall Street Journal that independent voters are willing to change their minds when they have the facts.
Based on message testing of 24,000 households conducted by Independent Women’s Voice, IWF’s sister organization, Higgins and Heath show the dramatic impact of education about the effects of Obamacare on independents.
One measure of the effectiveness of this education campaign is the presidential-ballot test, which becomes a proxy for how seriously people take either repealing or keeping the law. Independents increased their support for Mr. Romney (who was not mentioned in the informational messaging about ObamaCare, but who has been clear that he will repeal, then replace it) and they moved away from support for President Obama (who also was not mentioned in the messaging, but who clearly intends to implement the law).
The change was startling. The numbers moved a net +14 points, from 44%-42% in favor of Mr. Romney among the control group (which had received no IWV messaging) to 50%-34% in favor of Mr. Romney among the test group (which had received the IWV messaging).
What kinds of information changed minds?
Many people don’t know that the popular provision allowing adult children up to the age of 26 to remain on their parents’ policies will add to the cost of the family’s premiums. Nor do most people know that younger workers who buy their own insurance will see a 19 to 30 percent increase in the cost of their premiums.
These are just a few of the facts cited in the piece that cause independents to reevaluate Obamacare.
This is a must-read article as we enter the final stretch of the presidential race.