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December 14 2012

Women's Magazines: More Lefty than You Might Have Thought

Charlotte Hays

Carrie Lukas not too long ago had had a great piece in Forbes on how the GOP’s failure to speak to women convincingly and intelligently about such matters as the wage gap, health issues, and the economy cost the Republicans the White House. She wrote:

In future years, historians soberly looking at the issues that plagued our country at this time will surely be amazed that Democrats succeeded in making the idea that Republicans want to limit access to birth control a key issue in this campaign.

Glenn Harlan Reynolds has a brilliant proposal for conservatives seeking to persuade women:

My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.

One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.

Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.

The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.

When a flier about getting away with rape was found in a college men’s bathroom, the women’s site YourTango (“Your Best Love Life”) led with the fact that the college was Paul Ryan’s alma materin a transparent effort to advance the Democrats’ War on Women claim that Republicans are somehow pro-rape. A companion article was “12 Hot Older Men Who Endorse President Obama.”

I don’t know if he's kidding, but it makes sense to me.

 

 

Independent Women’s Forum’s mission is to improve the lives of Americans by increasing the number of women who value free markets and personal liberty. Sister organization of Independent Women’s Voice.
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