Home / Blog / Article


September 30 2013

Women's Magazines Pitching ObamaCare

Charlotte Hays

If you had any doubts as to whether many of the top women’s magazines are a wholly-owned subsidiary of the progressive movement, doubt no longer: it’s true.

The Los Angeles Times reports that latest issue of Cosmopolitan magazine carries a story headlined “Top Eight Ways Young Women Benefit from ObamaCare.”

The Cosmo list includes staying on your parents’ health policy until you’re 46 (just kidding—it’s 26, as you no doubt have already heard about a million times), free birth control (under the heading of "preventative services"), and possible government discounts on health insurance. On that last item, young people may need the government help to pay for the more expensive policies that will come with ObamaCare. Getting younger people to support the new health system by paying higher insurance prices is the key to keeping ObamaCare solvent, a fact omitted in the Cosmo rave.

Cosmo also says that those making $16,000 or less may be eligible for Medicaid—i.e., you’ll be subsidized by ye olde taxpayer. Now that’s my idea of a good deal for everybody, especially those starting out in life who need to learn fiscal probity!  

Other magazines that will help the government sell ObamaCare include Cosmo Latina (which will be great because the process for enrollment for Hispanics is way behind schedule), Marie Clare, and Ebony.

The LA Times quotes a White House official:

"Lots of women who will benefit may not read the New York Times or Politico but do read Cosmo," said one administration official working on the project, who requested anonymity to discuss strategy. "Much bigger reach; reaches women exactly where they are - and they're a key demographic."

 The story asserted that other women’s venues are making known the other side of the ObamaCare story, but the only thing it cited was a Glamour magazine website that reports that ObamaCare is causing small businesses to change the way they do business (as in laying off or not hiring people?).

If ObamaCare is as disastrous as it is likely to be, however, reading about it in Cosmo is not going to convince women to the contrary. But this does show a lot about the culture of the standard women’s magazines.

Finder's fee: Hotair

Independent Women’s Forum’s mission is to improve the lives of Americans by increasing the number of women who value free markets and personal liberty. Sister organization of Independent Women’s Voice.
Follow us