You must be living in an igloo if you’ve never heard the name Elsa or gotten the tune “Let It Go” stuck in your head -even if you’ve never seen the movie. One of Disney’s biggest franchises and the highest grossing animated film of all time, ‘Frozen’ is a megahit among little ones.

Now, the Obama State Department wants to tap into that popularity to inculcate a new generation on the peril of climate change, but Disney is cool to the idea.

The U.S. Special Representative for the Arctic visited Walt Disney Land in California with an idea to have the beloved Princesses Elsa and Anna, Olaf the snowman, and Sven the reindeer star in public services announcements (PSAs) making dire warnings about the rapidly warming Arctic that is the result of manmade global warming.

These characters, whose images adorn dresses, backpacks, scooters and, just in time for the Easter season, jelly beans, would not just be telling a story but in the eyes of those who don't agree with climate change theories, spinning a tale. 

However, the Disney official who received the pitch, reportedly grew more perplexed by the idea –hatched by a State Department staffer. While there have been critiques of Disney, and not all conservatives would embrace the company, Disney’s characters do tell positive, uplifting stories of courage, strength, truthfulness, perseverance, and more. Peddling specific policies is a realm that Disney has shied away from and appears it will continue to do.

The National Journal reports:

Adm. Robert Papp, the U.S. special representative for the Arctic, told an audience at the Arctic Frontiers conference in Norway this week that he met with a Disney executive to discuss raising awareness about the polar region using characters from the wildly popular movie Frozen.

You can't be in this business and not see Frozen, Papp said, adding that he has watched the movie at least 20 times thanks to his two young granddaughters…

"I said, you've taught an entire generation about the Arctic," Papp said, describing his exchange with the Disney executive. "Unfortunately, the Arctic that you've taught them about is a fantasy kingdom in Norway where everything is nice. What we really need to do is educate the American youth about the plight of the polar bear, about the thawing tundra, about Alaskan villages that run the risk of falling into the sea because of the lack of sea ice protecting their shores."

But Papp said the pitch didn't go over so well because Disney prefers happier tales. "As I continued to talk, I could see the executive getting more and more perplexed, and he said: 'Admiral, you might not understand: Here at Disney it's in our culture to tell stories that project optimism and have happy endings.' "

This is not the first time the Administration has used popular culture to try to push forward an agenda. As we saw in 2013 with the build up toward the launch of ObamaCare, celebrities from TV, comedy, music, and the big screen were tapped to appear with the President and galvanize their fans using social media to get covered.

It’s sad that this time, the target isn’t 18-34 year old “knuckleheads” as Michelle Obama likes to refer to us as, but our younger siblings or kids.

We applaud Disney for not falling into the trap of becoming a shill for the Administration’s priorities. It begins with Elsa and climate change but where will it end?

Every politician will want to use the appeal of Disney for self-promotion or agenda-promotion. What gets lost on the hearts and minds are the real values and morals that Disney is trying to articulate.

Views on issues like climate change will change every generation or so, but the values we teach our children should not. Kudos to Disney for taking a pass on a cartoonish idea.