November 6 2012
National Review Online
[Today] we are going to learn that the coveted “single woman” voter Democrats have been targeting relentlessly through their war-on-women campaign is not going to turn out with the same overwhelming support for the president as they did in 2008. On top of this, by an even greater margin, Obama will lose married women, who will reject the president’s message and come out in large numbers to support Governor Romney.
This should not be entirely surprising. Just taking 2008 data into consideration, we know that married women made up the larger percentage of female voters and that the majority (56 percent) came out for John McCain. Add to this that the GOP managed to narrowly close the gender gap during the 2010 midterm elections, and my prediction is looking more reliable. Most important, however, is that Independent Women’s Voice conducted experimental research (through Evolving Strategies) last June that found the war-on-women narrative backfired with independents and weakly partisan voters — meaning this storyline is not going to capture women in the middle, and it certainly won’t sway women who are even only mildly Republican.
In a year when enthusiasm for President Obama is way down, it’s unlikely that a campaign of fearmongering and gender politics is a promising road to victory. It’s highly unlikely that these single women will come out in support for Romney but many will probably stay home this year. And the percentage of married women who vote Republican will be larger this time round.
— Sabrina Schaeffer is executive director of the Independent Women’s Forum and co-author of Liberty Is No War on Women.